Pinterest have just announced a brand new version of their ‘Follow’ button which is a great improvement.

The new style button, which is aimed at Pinterest users with a verified business account, is animated and when it’s clicked an overlay pops up with a selection of your most recent pins, and the user can click to follow you straight away without leaving your website.


Image Credit: Pinterest Business

This is a good move from Pinterest as it allows you to keep people on your website, and also provides the user with a good idea of the types of content you share on Pinterest in order to get the new follower.

If you’ve already got the Pinterest follow button on your website then there’s nothing you need to do, the new version will just work straight off the bat.

If you’ve not got the Follow button on your site you can create one over at Pinterest’s Widget Builder.

It’ll be interesting to see if followers increase using this new style of interactive button, and if you’ve seen an uptick in your Pinterest followers we’d love to hear about it in the comments below :)