I’m fascinated by the psychology of marketing and selling and I came across this fantastic infographic from the guys over at Kissmetric about how different colours can impact what people purchase, how different colours can appeal to different segments of the demographic, and how colours can increase brand recognition.

It’s really interesting stuff, and it’s also simple to test with some easy A/B split tests switching out different elements of your sales process to see which colours are converting best for you.

Kissmetrics Color Affects Purchases